"Seed, Splinter, and Scale"
Matt Harward: E-Comm World 2021
Leveraging the Facebook Algorithm to Create, Optimize, & Scale an E-Commerce Business
Simple Marketing Recipes to Leverage the Facebook Algorithm and Win at Every Stage:
Phase 1: Seed
The Seed Phase is all about Proof and validation. In the Seed Phase, speed and action are prioritized over profits and efficiencies.
Phase 2: Splinter
The Splinter phase is when we have the seeds that have graduated and are ready to grow and explore. In this phase, testing, and experimenting with contrast are the priorities.
Phase 3: Scale
The Scale phase is when everything comes together and you’re ready to exploit everything you’ve learned and built. Profits and efficiencies are the priorities now.
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